It is a sugar scrub, a soap, a moisturizer and a shaving creme.
This stuff has changed my life. I cannot shave with regular shaving cream without getting razor burn. Before I found this I was shaving with coconut oil which left a residue in the shower that always needed to be washed out. This stuff doesn't give me razor burn or leave the residue, and it smells amazing and usually lingers in the bathroom for a while too.